SEO Ninja

About To Post A New Google AdWords Campaign? Setting Changes Check List Is Here

When it comes to driving more traffic to your website there can be no better way than running a Google AdWords campaign. Besides attracting large web traffic for your business it can help boost its growth. It is due to the fact that the AdWords campaign gets optimized leads in a short duration.

Giving due importance to plan your business and develop clarity about business objectives makes vital steps even before setting a PPC campaign. Pay per click advertising campaigns very well support the deliverables of SEO services. It is not an alien concept to understand that it takes great deal of patience to see a specific keyword gaining the desired results.
Advertisers with prior experience of handling AdWords campaign may have already heard of checking the default settings before posting campaign. Consequences of skipping the default settings can prove detrimental for your campaigns and it results in great wastage of your money.

Experts lay special emphasis on analyzing the most effective keywords for success of pay per click services campaign. Selection of most relevant keywords ensures that users land on your website and web pages and your business gains maximum leads. It is quite dependent on the proficiency of digital marketing services you have availed. There are some settings that you need to check and alter before posting an AdWords campaign. They can make you incur maximum benefits of the pay per click services on a low budget.


While choosing between different techniques and strategies of Pay Per Click Services, it is very crucial to be clear. Often businesses do not understand that the two options they need to select for CPC bidding are Enhanced CPC bidding and Manual CPC bidding that come with a minute difference.
Only best digital marketing agencies will help you through choosing the best between these two alternatives of bidding. As the name suggests, Manual CPC bidding requires manual setting of maximum CPC and as far as Enhanced CPC bidding is concerned Google AdWords does the needful on the grounds of algorithm.

Device Bidding:

With posting a new Google AdWords campaign a need to select device type for supporting ad accompanies is realized. Little is known about three device bidding alternatives including tablets, mobile devices and computers. A competent pay per click advertising agency’s team will run you through the pros and cons of opting one after other so that your website gains maximum traffic and ultimately leads to high conversion rates.
Experiencing an average position for a long time can come to an end with Google AdWords efficient performance.

Targeting Location:

Location settings play an indispensable role for almost every business. If your business also caters to the needs of a particular location it is imperative to not only choose the location but also target audience in that location. With useful pay per click services your business may get benefited in terms of qualified customers.


In order to run your ads you may use either of the two types of network. These two types of network are namely Google Search Network(GSN) and Google Display Network (GDN). Difference between these two is not a big one. If you opt for Google Search Network you are expected to invite more traffic with lower impression count and higher CPCs. On the other hand, while using GDN, you will incur less qualified leads with higher impression count and relatively low CPCs.

Day Parting:

Day parting has a very important role to play. With the help of your pay per click agency it is necessary to monitor the ad campaign’s day time performance. It depends on your business needs whether you want to carry out on a daily or weekly basis.
With this it is possible to analyze the most productive days of a week or time of day which benefited you the most. When backed by competent SEO services your business experience growth.

Daily Budget:

Before you post a Google AdWords campaign it is important to ascertain your budget for the same either on a daily basis or monthly basis. Close monitoring of your budget and account settings can help you get more productive. When you know the monthly budget of your PPC campaign you will possibly adopt an action oriented approach towards business growth.
Selecting the right settings and best SEO services go hand in hand for success of your PPC campaign.

About us and this blog

We are a full service agency that deliver compelling digital marketing solution. Our winning solutions and experience helps to deliver great results across several key areas.

Request a Free Quote

We offer professional SEO services that help websites increase organic search drastically and compete for 1st page rankings of highly competitive keywords.

Leave a Comment

Your email address will not be published. Required fields are marked *

Spread the Love

Share on facebook
Share on twitter
Share on linkedin

Get your Free SEO Analysis